VERSUS is a football media platform exploring the relationship between football, culture and society. As part of the Footballco network, the platform champions stories that sit beyond the game itself, covering everything from fashion and music to identity, community and social change.

As VERSUS continued to grow its audience and editorial ambitions, we were tasked with reimagining its digital presence while retaining the equity of the existing brand. The challenge was to create an experience that felt as progressive and culture-led as the stories it published.

Working alongside HeyBigMan!, we developed an updated visual system and redesigned the platform from the ground up. Through a refined approach to typography, colour and editorial design, the new experience created a more engaging environment for storytelling, community and content discovery. The result is a flexible digital platform that continues to support VERSUS as a leading voice in football culture.