The Lucas Museum of Narrative Art is a new cultural institution founded by George Lucas and Mellody Hobson, dedicated to exploring the power of visual storytelling. Bringing together illustration, photography, comic art, film concept art and cinematic artefacts, the museum aims to celebrate the stories that shape how we see and understand the world.

Ahead of the museum’s opening, we worked with the team at MAIA to develop key brand touchpoints that would introduce the institution to audiences and communicate its vision with clarity and impact.

The work spanned digital and print, including the design of the museum’s website, brand presentation materials, visual guidelines and a launch brochure. Together, these touchpoints helped translate an ambitious cultural mission into a cohesive and accessible brand experience, laying the foundations for one of the world’s most significant new museums.