LOST is a new immersive nightclub concept created to encourage audiences to disconnect from digital distractions and fully engage with the moment. Housed within the historic former Odeon Covent Garden cinema, originally the Saville Theatre, the venue reimagines a landmark cultural space that once hosted artists including The Beatles, Pink Floyd, Jimi Hendrix and The Rolling Stones.

Created in collaboration with Fabian Riggall, founder of Secret Cinema, LOST combines music, performance, film and immersive experiences within a phone-free environment that challenges the conventions of contemporary nightlife.

We were asked to create a visual identity and visitor experience that captured the venue’s unique sense of mystery, discovery and cultural significance. The resulting identity was developed across environmental graphics, wayfinding, signage, maps, digital platforms and social content, creating a cohesive visual language that helps guests navigate and explore an ever-evolving world while reinforcing the immersive spirit at the heart of LOST.