INDIVISA launched on International Women’s Day 2022 as a dedicated media platform for women’s football. Created in partnership with footballco, the brand was built to champion every level of the game, from grassroots participation to elite international competition, while increasing visibility for the players, stories and communities shaping its future.

As the platform expanded across the UK, United States, Middle East, Italy and Arabic-speaking markets, we were tasked with creating a distinctive identity that could establish INDIVISA as a confident new voice within the sport while supporting its growth across multiple channels and audiences.

Working alongside the team at Footballco, we developed a bold and flexible identity system designed to live across editorial, digital and live experiences. A contemporary visual language, centred around a bespoke wordmark, expressive typography and digital-first design principles, was applied across the website, social content, campaigns and event activations. The result was a scalable brand that positioned INDIVISA at the centre of women’s football culture and provided a foundation for its continued international growth.