Eight leagues, eight regions and one shared place within the women’s football pyramid. The new Women’s Regional Leagues identity brings them together for the first time, creating a stronger collective presence without losing what makes each region distinct.

Sitting across Tiers 5 and 6, these leagues form an important link in the pathway between grassroots and the higher levels of the women’s game. Until now, each had developed its own way of looking and communicating, with little visually connecting them.

Working with Rising Doe, MIDFIELD created a shared identity system with enough flexibility for each league to make it its own. Regional colours and individual details sit within a consistent visual framework, supported by guidelines, social templates and a practical toolkit designed for everyday use.

It’s a system made for the reality of football. Clear enough to feel connected at league level, flexible enough to work for the clubs and communities within it.