the fa

Creating clarity across the football pyramid

The women's football pyramid was growing, but its visual identity hadn't grown with it. Commissioned by The FA, we created a system to connect eight leagues through one shared identity.

services

brand identity, social media, guidelines

credits

fonts

Avenir Motors required an identity that communicates forward motion without losing technical credibility. The visual system is constructed around aerodynamic lines, modular layouts, and precise typographic weight distribution. Inspired by engineering logic, every element follows measurable alignment and proportional balance.

3D product visualizations were developed to highlight surface tension, metallic finishes, and dynamic lighting — transforming mechanical components into cinematic compositions. Motion principles reflect performance: transitions are clean, directional, and timed to reinforce speed and control.

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contact

info@midfield.studio

+44(0)770 2440 644

hours

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