Women’s intimate care has traditionally looked either clinical, apologetic or overly feminine. Eau de Nuit wanted to occupy a very different space.

Built around an intimate vaginal serum, the brand approaches the category with the confidence and consideration normally associated with skincare, fragrance and high-end beauty.

MIDFIELD created a visual identity that feels sensual without being obvious and premium without becoming sterile. Refined typography, restrained colour and considered packaging bring a quieter sense of luxury to the product, with the wider system extending across digital and brand communications.

The intention was simple: make intimate care feel like something that belongs alongside the rest of your beauty routine, not something that needs to be hidden away.