In Benin City, Braveheart Ladies FC is using football to create opportunities that stretch far beyond ninety minutes.

The club develops players, but its ambitions are much wider than results. Education, mentorship and community sit alongside football, helping young women build confidence and access opportunities both within the game and outside it.

That wider purpose shaped the identity. Rather than borrowing from the familiar visual language of grassroots clubs, MIDFIELD looked towards contemporary sport, fashion and culture to give Braveheart something that could represent its ambition as much as its location.

The resulting system moves from crest and kit into communications, merchandise and the wider club experience. It gives Braveheart a stronger football identity, but more importantly, space to represent everything else the club stands for.